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Everyone will agree that the traditional world of advertising is undergoing monumental shifts with technology playing a major role. Even though the advertising landscape has changed, one thing that has not changed is how graphics and ads are designed. Although signs are purely advertisement, advertising is not signage. According to the International Sign Association, the US Chamber of Commerce states that, “signs bring in 50% of a retail businesses sales, more than all other forms of advertising combined.” Source, www.signs.org. If this is true, Ad Agencies would do good to understand the basic tenets of signs, sign designs and how to design ads that bring in the bottomline revenue. Interestingly enough, with all the knowledge and understanding about advertisement techniques, nothing is really known about signage. This is a fact. Where does one begin? Chatterbox Designs, Inc. (CDI) is a sign design training and sign consulting company with an extensive array of designing signs for businesses in areas of retail, office, commercial, and industrial applications. We design for business products, business service, and understand the psychological component of “how to get the customers attention.” We believe understanding sign design will enhance advertising companies ability to “see design from a perspective not seen before.” We bring a unique understanding of advertisement that is not taught in any American school, how to design signs. We are experts in the field of sign design. We assist advertising companies with:
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